Do customers NOT see you as an expert?

February 19th, 2010

 support@savvyltd.com

|   Posted in: Article Writing · Blog Marketing · Customer retention · Helping Shoppers Make Informed Purchases · Sales Tactics (do's & dont's)

• Does you industry require you to have an “expertise” in the products you sell?
• Are you finding it difficult to portray your expertise to your customers?
• Do your customers buy from a competitor whom is seen to be the “expert”?

The best way of portraying your expertise online is to…

You said it! Write! “But write what?”, you may ask. The answer to your question is (yes, we are reading your thoughts): write articles! Let me emphasize that again. Write articles!

But how is that so? Does it really work?

Of course, as a business owner you will also ask, “Why should I bother?”, or, “Why would I do that?” Well, simply because your customers need to see that you’re an expert in the product that you sell to them.

If you are trying to sell me a pair of shoes and I ask you, “Which kind should I wear for basketball and which one should I use wear for running?”

Put it this way, you better have an answer for me! Otherwise I will go to your competitor who knows  a bit more about shoes and about which type of shoe I should wear for each activity.

But you may also say, “I give them that kind of advice when they ask for it, why should I bother with the articles?”

Well, if you have a Website and you sell online, how else are they going to know that you’re an expert? Post them articles on your Website and you will see the sales rolling in baby!

“But what if I’m not an expert?”

We thought you may ask that. Here’s the beauty about this whole article-writing phenomenon.You do not need to be an actual expert--depending on how you define the word ‘expert’.

Here’s the second beauty: If you are in the business of selling shoes, for example, then you probably know enough to answer the most questions customers tend have about shoes.

Heck, you could write an article on ‘how to make your shoes last for 3 years’; the opportunities are endless!

The fail-proof way of doing it!

The trick is to start writing articles on the most important topics first, and then learn more about your products as you move along. For example, you could start out with a topic on ‘what shoes to avoid wearing for running’.

You do all of this while you periodically, and consistently write articles on the important topics that you do know and the topics that you learn more about as you roll along.

But where shall you get your topics from? The Internet, of course, has got lots of information on your products through online forums, articles, blogs, etc. So do your research and come up with cool topics to write articles on.

Eventually, after you have written 100  or even 50 articles, let’s say at the rate of two or even one per week, you will by then have done what most of your competitors don’t do. And you will stand out as an expert in your customers’ eyes.

“But how do I write good articles, and where do I put them?”

These are all questions that are inevitably going to be asked. You’re convinced on the whole idea, and are not discouraged by writing one to 1-2 articles per week, but how the heck do you write them and where do you place them?

We have only one answer to both of your questions and that is, stay tuned to this blog! This has three hidden meanings, which serve as the answer to both questions.

1) This blog is a live example of how you should write good articles.

• Trust me, we have done our research on the do’s and dont’s of article writing. So learn from us!

2) We will write more articles on fail-poof article-writing tips and techniques for you.

• So yeah, you might want to come back again.

3) After you have had read this article on our blog, have you still not figured out where you could place your articles too?

• I think the answer to that questions is right here, literally, right before your eyes!

• Of course, there are many other places on the Internet where you could post them to attract even more readers, and ultimately, customers. Stay tuned and you’ll find out more on this topic, as well.