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Are you spending too much time editing your product images?
Is your site infested with too many bad images?
Spending too much time and money with Graphic Designers?
As an Online Store Owner, you know the importance of good quality product images on your website. To achieve consistency without breaking your budget, we have listed some of the easiest and most popular tools to help you achieve a professiona look, without breaking the bank.
If you have too many images to edit, you don’t have to resize each one spearately. PixResizer does the job in a few minutes. This tool allows your to resize all your images to a consisten dimension with ease.
Do you find you Website hard to update and manage? Do you find that your visitors are leaving your site too quickly? Last but not least, are you not getting the repeat traffic and sales that you would like to see? If you answered yes to all of the above three questions, then you most likely have a static Website.
We don’t want to get too technical and throw at you words that may go over your head, but if you had to know what a static Website basically is, it is a website which does not respond dynamically to each visitor. It is typically a promotional Website that remains constant between each update.Let’s have a look at an example of a static Website:
And they usually requires the right technical skills or a web developer to make changes for you, making hard to update and manage. Let us have a look at an example of a static Website:
This is a static Website which sells books and DVD’s about pottery but does not really engage the visitor very well. Nor does it respond dynamically to each visitor. For instance, a visitor may not be able to buy from this Website online (i.e. there is no shopping cart software) nor can the visitor have an account where he may view his orders and such.
You may have already figured out by now that a dynamic Website is one that responds dynamically to each visitor, and is easier to update and manage with only basic technical skills. We took a look at a dynamic Website, so let’s have a look at a dynamic one too:
This is a dynamic Website that sells chocolates online and enables the visitor to ass products to a basket and purchase it online, whereas afterwards, the order get processed in a database making it easy for the Website owner to complete the order.
Nope. They are not all the same! In fact, they differ in the degree of functionality and scalability. You may have been sold on a what may seem a good dynamic Website for your online store, and then find out later on that you have to manually enter all of the products into the database.
What if you have 1000 or more products? This will take you days! If you are setting up an online store using a dynamic Website, then you must have features such as the products import tool, where you can just import a huge excel sheet of your products into the database and voila, you’ve got an online store ready to sell! Here is one of our clients who has many products and has imported them into his online store using the import tool.
So be sure to ask your Website provider, especially if you are setting up an online store with it, if they are also providing an products import tool to avoid manually entering in products all day long.
January 11th, 2010
Okay, so you may have seen more and more online stores use Youtube videos in their product pages, and you may have said to yourself, “I should have thought of that.” But have you though about it more carefully? Did you realize that the Youtube videos have glaring ad overlays that, in some cases, advertise other retail Websites? These retail sites could actually be your competitors because Youtube is owned by Google, and Google provides relative ads based on the keywords in your video and on your site! See it for yourself:
Notice the related videos circled in green in the above screen shot? This will most likely distract your customer away from your product page, wouldn’t it? Yes, Youtube is a cost-effective and efficient of adding videos to your site, but it can actually annoy and distract your customers with ads and related videos. Another thing to think about is what if Youtube goes down for maintenance, then you are left with a video that does not work on your site!
It is certainly interesting that IdealCases.com has actually embedded their Youtube videos without the annoying ads and related videos. In the first screen shot above, we saw that Ideal Cases used to have videos with ads and related videos. How did they do it? We are going to find out and share the solution within a future blog post, so stay tuned!
