50 Marketing Ideas for Retailers
By Shari Waters, About.com Guide
Do you have a marketing idea? At the end of this article, you can Share Your Ideas with others.
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events2. Some retailers [...]
Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site
by Adam J. Thompson
Published on July 27, 2010
E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content.
Most e-commerce websites contain mostly navigational pages (with little content) and product pages (with mostly duplicate content).
The challenge [...]
“Being better than 98 percent of the competition used to be fine. In the world of Google, though, it’s useless. It’s useless because all of your competition is just a click away, whatever it is you do. The only position you can count on now is best in the world”.
Seth Godin, The Dip
If you’re [...]
Does you industry require you to have an “expertise” in the products you sell?
Are you finding it difficult to portray your expertise to your customers?
Do your customers buy from a competitor whom is seen to be the “expert”?
The best way of portraying your expertise online is to…
You said it! Write! “But write what?”, you may [...]
Are you NOT anticipating a recovery from the recession?
Are you prepared to capture a share of the rising trend in retail sales?
Do you know what it really takes to capture those sales?
The good news is here
Well, you have probably figured out the good news by now; that there has been a [...]
Are you spending too much time editing your product images?
Is your site infested with too many bad images?
Spending too much time and money with Graphic Designers?
As an Online Store Owner, you know the importance of good quality product images on your website. To achieve consistency without breaking your budget, we have listed [...]
Do you find you Website hard to update and manage? Do you find that your visitors are leaving your site too quickly? Last but not least, are you not getting the repeat traffic and sales that you would like to see? If you answered yes to all of the above three questions, then you most [...]
Youtube videos may link your customers to your competitors
Okay, so you may have seen more and more online stores use Youtube videos in their product pages, and you may have said to yourself, “I should have thought of that.” But have you though about it more carefully? Did you realize that the Youtube videos have [...]
How do I get customers to write product reviews?
You’ve already asked them for their billing information, their shipping address, and their credit card information, so how in the world will you motivate them to submit reviews on the products they have purchased from your online store? The reality is that customers may not care enough [...]
The problem competition has set for you
Ever wonder why your shoppers are abandoning their carts on your online store right before the checkout point? We covered two main reasons for why this may happen and now we present you with the third reason. Here it is, if you are not allowing your shoppers to compare [...]
